Credit Compare
Unbiased credit card comparison with affiliate-free data
Key Highlights
- Unbiased credit card comparison with affiliate-free data
- Built a full scraping pipeline to pull and normalize credit card data from multiple sources
- Affiliate-free rankings — no sponsored results influencing comparisons
- Discontinued when direct affiliate deals with card issuers proved impossible to secure
Video Demo
The major credit card comparison sites (NerdWallet, WalletHub, and others) are materially shaped by their affiliate relationships with card issuers. That affects which cards get featured, how they are ranked, and which products get surfaced. I thought there was a real product in a comparison tool with cleaner, bias-free data.
I built out the full scraping pipeline to pull card data from multiple sources, normalize it into a consistent schema, and keep it fresh. The frontend had solid filtering and comparison functionality. The piece I never finished was the SEO content strategy — the plan was to use RAG on scraped financial blogs to generate high-quality articles that could drive organic traffic.
The business model did not come together. Without direct affiliate deals with card issuers there was no revenue path, and without revenue I could not justify the ongoing maintenance. The technical side worked; the commercial side did not.